About Sari Hassan LTD
SARI Ltd. is an import and a distribution company of raw materials for bakeries, pastries and pâtissiers. SARI Ltd. was established in 1994. Founder, Mr. Sari, was raised in a family who worked in the field of pastries. Its roots date to 1964 when the family opened the first pastry shop in the city area of Nazareth, Israel. Since that time, the Hassan family is popular in the bakery and the pastry industries.
SARI Ltd. company specializes in importing and distributing raw materials, innovative ideas, and state-of-the-art tools to cake, sweets, and confectionary shops.
SARI Ltd. aims to deliver a smart and all-around complete solution for clients. Whether it is taking the first steps of establishing a business in the industry by providing tips and advice, to delivering quality raw materials such as flour, oils, chocolate, and other produce, to packaging solutions, chefs’ tools and advanced machinery, or other needed solutions, SARI Ltd. has the capabilities and the experience to give such elements and more.
SARI Ltd. is always current in the industry and this fact gives it the edge over other competitors. SARI Ltd. participates in global conventions, invests in researching advanced ideas and market progression, enhance networking and cooperation.
SARI Ltd. aims to deliver quality products to clients as its ultimate mission and goal.
Entrepreneurship and Vision
Entrepreneurship and vision define Mr. Sari Hassan since his childhood days. Focus and mentality were set on how to be original, distinct, and unique. In the early 1990’s, Mr. Sari Hassan worked as a pastry chef in his family’s early bakery shop in the city of Nazareth. Since 1969 and up until this day, the bakery still operates. During his chef years, there was a major shortage of raw materials, equipment, and resources in the north of Israel in general, and in the city of Nazareth in particular. This presented a major obstacle for bakeries and pastries to progress and expand their work. Mr. Sari Hassan saw an opportunity amid the obstacle as all materials and resources had to be brought in from the Tel-Aviv area which was very bustling at the time. However, there were personal obstacles set before Mr. Sari Hassan. The obstacles were transporting goods to Nazareth and financially acquiring these goods.
A determined entrepreneur started on a journey to overcome these obstacles. With limited financial resources, technological solutions, and transport, Mr. Sari Hassan started a business in his garage. Years progressed and his hard work finally paid off. The brand Sari Ltd.only grew, and the business expanded its physical location and its activities. A move to a larger warehouse was a necessity especially when importing goods became an essence in the company’s business plan. Today, the company’s progression continues through enhancing customer service and care by providing feedbacks and solutions to the various needs and vision of the clients and the marketplace.
What the Future Holds.....
What Our Future Looks Like?
Expansion in Local Markets: The Israeli market is diverse. It is made of different sectors. Each sector has its own demands, and it differs from others in the way of carrying out transactions and business. Today, Sari Ltd. is active in the ‘Arab Region Market’. A geographical area located in the northern district of Israel. Sari Ltd. is targeting other districts such Haifa, central and southern districts. There is great potential in expanding to these districts; however, obstacles will surely be present along the way. Sari Ltd. is currently planning in starting several branches to make its brand awareness present in these districts.
Penetrating to New Industries: Although our products are intended for bakeries and pastries. However, in the last 10 years, we have joined the pizzeria industry, the gelato (ice-cream) industry and restaurant industry. Sari Ltd. is moving in the path to become a general trading company where our products will be available exclusively in major supermarket chains in Israel.
International Networking and Collaboration in New Ventures
Our clients are the main focus of our company. Not only we share business, but also friendship to maintain interaction and collaborations at its best.
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Our clients are diverse
Bakery Shop Owners: by far the largest biggest segment and the hardest working segment. Bakery shops are very busy 24 hours a day and they demand efficiency and productivity from its owners
Pastry and Confectionary
Pastry and Confectionary Shops Owners: the second in-line segment and also a very important one. Pastries and cake makers are artists. They always aim for innovation in their line of work and their goal is to always provide the best for their customers with regards to taste, decorations and distinctiveness.
Crepe, Waffle, Gelaterias
Crepe, Waffle, Gelaterias: A very different segment from the two items above. They favor ready to use products to save time. Their target customer is the young generation. However, they always look for new tastes, good packaging and decoration.
Homemaker and Housewives
Homemaker and Housewives: There are many who start a small home based business making cakes and petit fours. They aim to grow and open their own shops one day. We have a special department for this type of customer where they can buy smaller quantities and get special discounts. We also provide them with tips and ideas to learn and advance in their new business.
Contact Our Corporate Offices
SARI HASSAN LTD
Sari Hassan Ltd. strives to provide the best with our customer service department. We welcome any inquiries from domestic and international clients and businessmen for collaborating and enchance our line of sales and network. You can use one of our many contact channels: