SARI Ltd

Entrepreneurship and Vision

Entrepreneurship and vision define Mr. Sari Hassan since his childhood days. Focus and mentality were set on how to be original, distinct, and unique. In the early 1990’s, Mr. Sari Hassan worked as a pastry chef in his family’s early bakery shop in the city of Nazareth. Since 1969 and up until this day, the bakery still operates. During his chef years, there was a major shortage of raw materials, equipment, and resources in the north of Israel in general, and in the city of Nazareth in particular. This presented a major obstacle for bakeries and pastries to progress and expand their work. Mr. Sari Hassan saw an opportunity amid the obstacle as all materials and resources had to be brought in from the Tel-Aviv area which was very bustling at the time. However, there were personal obstacles set before Mr. Sari Hassan. The obstacles were transporting goods to Nazareth and financially acquiring these goods.

A determined entrepreneur started on a journey to overcome these obstacles. With limited financial resources, technological solutions, and transport, Mr. Sari Hassan started a business in his garage. Years progressed and his hard work finally paid off. The brand Sari Ltd.only grew, and the business expanded its physical location and its activities. A move to a larger warehouse was a necessity especially when importing goods became an essence in the company’s business plan. Today, the company’s progression continues through enhancing customer service and care by providing feedbacks and solutions to the various needs and vision of the clients and the marketplace.